Founded in 2002, Decisive Factors, Inc. offers a variety of classes for extraordinary living in Staten Island, New York. The company seeks to make daily life a harmony of mind and body through awareness and fitness.

When the company’s president wanted to announce a special, four-week taiji (t’ai chi) class focused on reducing stress, she turned to copywriter Rashelle Isip for help.

Rashelle wrote an informative and upbeat email announcement that clearly describes the martial art of taiji, and lists the benefits of taking the four-week course.

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