Founded in 2002, Decisive Factors, Inc. offers a variety of classes for extraordinary living in Staten Island, New York. The company seeks to make daily life a harmony of mind and body through awareness and fitness.

When the company president wanted to announce an upcoming taiji (t’ai chi) program to local media, she turned to copywriter Rashelle Isip to create a press release.

Rashelle wrote a clear and informative release describing the eight-week martial art program and the associated health benefits of taiji.


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